By Diana Roman
Studio One Twenty is a cosy independent concept store located in the quaint Camden Passage in Islington. The shop was born out of a collaboration between two friends, Alia and Sara.
The duo met 4 years ago when they were both doing a pop-up in Camden, at a time when pop-ups were just starting up. Alia has a clothing brand,”The English Tee Shop” and Sara owns shoe brand “Portamento”. They were both looking for a place to showcase their items and that’s how Studio One Twenty came about. From stocking two brands, it has now become a multi-brand store, holding over 15 brands under their roof.
“Our brands are from all over the world”, says Alia. “Yaya” is a Dutch label they stock, that does “nice, basic pieces with a bit of a twist”. Faux-fur brand “Jakke” can also be found there, as well as “The English Tee Shop”, “Portamento”, London-based brand “House of Sunny” or the newly-launched Dutch apparel, “Another Label”.
“We are always looking for new cool thing. That’s our mission as shop owners.”
They’re constantly scouting for young, new brands, going to fashion shows and keeping their eyes on social media. They search for original items that have something special, like straight forward cuts or interesting fabrics. “For us, it’s about the fit, the feel”.
But who would actually fit in these clothes? “People like us! Our customer is everybody”. From 18 to 80, anyone can find something to love at Studio One Twenty. And they can afford to love it too. The price tags are quite varied, starting at £26 for a T-shirt and up to £180 for a pair of shoes.
Beside the unique fashion designs, knick-knacks can also be found there, such as little cacti for £2, stationery or brooches.
Studio One Twenty is open every day, but the items can also be shopped online on: studio-one-twenty.com
For a good insight into the brand check out their Instagram: instagram.com/studioonetwenty/
Monday: 12pm – 6pm
Tuesday: 11am – 6.30pm
Wednesday: 11am – 6.30pm
Thursday: 11am – 6.30pm
Friday: 11am – 6.30pm
Saturday: 11am – 6.30pm
Sunday: 11am – 5pm
120 Islington High Street (on Camden Passage)
London N1 8EG